How To Profit Printing T-Shirts With A Heat Press | Videos

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Hey friends, Dave here with Transfer Express!

Today, we’re diving into a game-changer for your t-shirt business: the new single-image sizes of Goof Proof screen printed transfers!

This new ordering option for the popular Goof Proof transfers offers a fantastic way to increase your profit margins or stay competitive in the market, especially with bulk orders. While we did a full video on Goof Proof Single Image here, we’re focusing solely on the profit you can make with these here today.

So let's jump in and break down the numbers and show you how you can start profiting today!

Goof Proof transfers are already known for their easy, quick application, soft, retail ready feel and durability.

Now, with our new reduced pricing on single-color prints available in 12.75" x 9" and 12" x 12" sizes, you can get even more bang for your buck. While they do have a minimum quantity of 50, whether you’re printing 100, 50 or 24, these transfers are priced right to offer the flexibility to either undercut the competition or maximize your profits with single color prints.

Let’s start by looking at how these new, lower-cost Goof Proof transfers can help you maximize your profit margins.

For this example, we’ll focus on the 12.75" x 9" size for a single-color print on a classic Gildan 5000 blank t-shirt - a popular choice for budget-friendly customers and a favorite for decorators.

Cost Breakdown and Pricing:

For a 50-piece order:

Gildan 5000 Blank T-shirt Cost: $2.50 each
Goof Proof Transfer Cost for 50 Pieces (12.75" x 9"): $.99 each
Total Cost per Shirt (Blank + Transfer): $3.49

Now, let’s look at your selling price. In a survey with decorators just like you, the average price would be between $7.50 - $11 for a single color, single location print. If you sell each shirt for $9, your profit per shirt is $5.51. Multiply that by 50, and you’ve got a total profit of $275! Just for reference on pricing, compared to national online print shops - they price this exact job at $10.33 per piece.

$275 in profit is awesome on one job, but time is money, so let’s take a look at the speed and efficiency: how quickly can you print?

One of the biggest advantages of Goof Proof transfers is the speed of application. With a 4-second press time, you can produce shirts quickly and efficiently. Let’s calculate how long it would take to print 50 shirts.

Printing Time for 50 Shirts:

Press time: 4 seconds per shirt
Loading and unloading time: Approximately 25 seconds per shirt, including a 3 second pre-press
Total time per shirt: 30 seconds

At 2 shirts per minute, you can print 50 shirts in about 25 minutes. That’s incredibly fast, and for $275 for a half an hour of work on press? Yes please!

This type of efficiency allows you to produce more shirts in less time, further increasing your profit margins and really growing your business.

Imagine what you could do with those extra profits. Upgrade your equipment, reinvest in marketing, or even take that well-deserved vacation!

Now, while we typically don't encourage the race to the bottom on price, you should be building your business and pricing based on the value you provide to your customers, be it personalized service, increased trust, communication, turn times, excellent quality, or even pro product recommendations. But we can make a whole video on ways you can build value.

However, we do understand that many customers out there shop around for the lowest price.

Now, you’ve probably seen those t-shirt specials heavily promoted online: 100 t-shirts, single location, single color print for $4.99.

Let’s see if you can match that price point with our Goof Proof transfers on a 100-piece order and still make money:

Again, let’s go over our costs:

Gildan 5000 Blank T-shirt Cost: $2.50 each
Goof Proof Transfer Cost for 100 Pieces (12.75" x 9"): $0.99 each
Total Cost per Shirt (Blank + Transfer): $3.49

To match the $4.99 per shirt price point:

Cost to Produce: $3.49
Your profit per shirt at $4.99 each: $1.50
Total profit for 100 shirts: $150 for a full hour of work.

While the profit per shirt is smaller, this strategy allows you to compete in the market with those low-cost specials while still making money - or to use as a promotion to get new customers in the door.

Plus, with such fast production times (Goof Proof ships out next day when ordered before production cutoff), you can easily take on the rush jobs on even these larger orders and still come out ahead while wow’ing your customers.

Ok, we showed off how profitable they are, or how much flexibility you can put into your pricing, of course, with some caution.

But what if you’re not ready to take on such a large order? No worries! Let’s run the numbers for a smaller 24-piece order.

Cost breakdown for 24 pieces:

Gildan 5000 blank t-shirt cost: $2.50 each
Goof Proof transfer cost for 24 pieces (12.75" x 9"): our minimum is 50 pieces priced at $0.99 each, so our minimum order is $49.50. Ignoring all of the extra transfers we’ll have, lets just divide the total cost, by the number we need, giving us $2.06 each
Total cost per shirt (blank + transfer): $4.56 each here is our total cost to cover the minimum quantity.

Priced competitively, that national print shop quotes at $12.68. If you sell these shirts for $12 each, your profit per shirt is $7.44 each. Multiply that by 24, and you’re looking at a total profit of $178!

And the best part? It would only take just 15-20 minutes at the press to print all 24 shirts. Talk about some serious profit potential. And don't forget, you’ll have 26 extra transfers for testing, or any fill orders down the road that wont have any print cost!

So there you have it—three scenarios that show how you can maximize your profits or be aggressively competitive with the new single-image sizes of Goof Proof screen printed transfers.

Whether you’re looking to compete with those low-cost t-shirt specials or simply want to increase your margins, this new pricing on these Goof Proof transfers are your key to success.

Of course, I do want to mention - while we did some quick math here in this video, it's wise to ensure you’re profiting by figuring out your overhead expenses before setting your price to customers.

Many shops are different so it’s hard to say any exact figures. You have to calculate them yourself, from labor expenses to rent for the shop, utilities, website costs and more.

The key to success with many businesses is making money right? I want to help you actually make money!

So, ready to start maximizing your profits? Start designing your transfers in Easy View!

Until next time, I’m Dave — happy pressing!